Ann Taylor is a pretty classy brand in my opinion. Its just classic stuff that can go from the sharp dresses business executive to the motherly type. So I was kind of surprised to find their Madison Avenue store windows full of these for the holidays.
Nipplequins. You know you've all seen them. Mannequins with the most pronounced nipples you've ever seen. Everyone knows that sex sells, but who is shopping at Ann Taylor and then dressing like this? And can you imagine the corporate meeting that must have gone on back over the summer.
Bill: "This is the year folks, we must do the Nipplequins."
Jerry: "Are you nuts? That's not what our brand represents. We can't afford the bad PR."
Bill: "Bad PR, are you kidding? This is a home run. 'How Ann Taylor got its groove back!'"
Jerry: "Have you been watching too much Mad Men? Our women are not to be objectified."
Sarah (the big boss): "Gentlemen, its time to take a risk. I'm green lighting this one and I'll be the one defending or championing this one come early ‘09."
Poor Sarah, how did she know that the economy was going to go into the tank. The Nipplequins are the least of her worries. At least you would think, being a brand that knows how to dress, they could get these poor mannequins a couple of bras.